Green Space

Fashion (Canada) - - The Draw Sustainability Reboot - —L.H.

I hate the word ‘sa­lon,’” says Olivia Co­lacci, which is why the hair­styl­ist called Twen­ty­seven, her re­cently opened busi­ness in Toronto, a “hair stu­dio” in­stead. “It’s that ‘sa­lon hair,’” she says of her dis­taste for the word. For­mu­laic blow-drys are not Co­lacci’s thing; she’s spent the last 10 years work­ing on teams led by ed­i­to­rial hair lu­mi­nar­ies like Guido Palau, Sam McKnight and James Pe­cis. And it’s been an ed­u­ca­tion un­like any other. “There are no rules, and you can’t say no to any­thing,” she says. “It teaches you speed as well.” Now she’s ready to slow down; she’s still go­ing to do run­way, just be more se­lec­tive. In ad­di­tion to of­fer­ing cuts, colour and makeup ser­vices, Co­lacci has stocked her place with ei­ther sta­ples from her own ed­i­to­rial kit (Ma­son Pear­son brushes, YS Park combs and dif­fusers, Oribe) or clean-beauty brands from around the world, like Toronto’s Florés Bot­i­cario, Parma’s Davines and Syd­ney’s Salt by Hen­drix. The space it­self is also sus­tain­able. Many of the items are re­pur­posed, like the couch at re­cep­tion that her brother had pow­der coated and re­uphol­stered in mil­len­nial pink. She also works with Green Cir­cle Sa­lons, a com­pany that trans­forms sa­lon waste. “Ev­ery­thing is put into cer­tain bins so that they can prop­erly dis­pose of it and re­cy­cle it,” she says. Foils used for colour are rinsed and re­cy­cled, and hair rem­nants from cuts get a sec­ond life in mats used to soak up oil spills. “It’s more ef­fort sourc­ing items and an ex­tra cost to send things,” she says, ref­er­enc­ing the waste she col­lects in seven dif­fer­ent garbage bins. “But it’s lit­tle things that be­come a habit once you’re used to them. I’m try­ing to do the best I can.”

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