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The In Goop Health sum­mit—known for al­ter­na­tive ideas about well­ness—is headed north.

Fashion (Canada) - - The Market Moments - —Lesa Han­nah

G wyneth Pal­trow rec­og­nizes that con­tro­versy is part of her brand Goop, es­pe­cially when it comes to the fiery con­ver­sa­tions around health and well­ness that it fa­cil­i­tates. “I think when you’re sug­gest­ing a new idea, a lot of peo­ple are like, ‘Oh, are you say­ing that up un­til this point, I’ve been do­ing it wrong?’” she says. “The point is no, ab­so­lutely not—we’re all in this to­gether. That’s what you’re try­ing to do with pro­gres­sion, right?” she ex­plains, adding that new ideas ex­pand growth and un­der­stand­ing. (That said, in an ef­fort to fight claims of pseudo-sci­ence, the com­pany re­cently hired a nu­tri­tional sci­en­tist to lead a team who will vet its claims about its own prod­ucts as well as those of the third-party ones it sells on the site.) Ex­pand­ing growth and un­der­stand­ing is also the premise be­hind the In Goop Health sum­mit, which Pal­trow is bring­ing to Canada; un­til now, it has only been in New York and Los An­ge­les. Tak­ing place at Van­cou­ver’s Stan­ley Park Pavil­ion on Oc­to­ber 27, it’s an event that will in­clude work­shops and pan­els with ex­perts and a re­tail hall. Ex­pand­ing the event north is some­thing Pal­trow feels will align with Cana­di­ans. “Our per­cep­tion of you guys in Canada is that you’re pro­gres­sive,” she says, cit­ing our uni­ver­sal health care and con­cern for the en­vi­ron­ment as ex­am­ples.

In terms of con­tent, the Van­cou­ver sum­mit will be sim­i­lar to the Amer­i­can ver­sions. “That’s sort of the way we ap­proach it,” says Pal­trow. “We like to bring the Goop DNA to where we’re go­ing.” But much of Van­cou­ver will be in­te­grated. “We want to make sure that our lo­cal cover­age is re­ally good and that we are work­ing with nutri­tion­ists, doc­tors and peo­ple who are do­ing great gyms,” says Elise Loehnen, Goop’s chief con­tent of­fi­cer, who says we can ex­pect a Toronto date next.


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