The In Goop Health summit—known for alternative ideas about wellness—is headed north.
G wyneth Paltrow recognizes that controversy is part of her brand Goop, especially when it comes to the fiery conversations around health and wellness that it facilitates. “I think when you’re suggesting a new idea, a lot of people are like, ‘Oh, are you saying that up until this point, I’ve been doing it wrong?’” she says. “The point is no, absolutely not—we’re all in this together. That’s what you’re trying to do with progression, right?” she explains, adding that new ideas expand growth and understanding. (That said, in an effort to fight claims of pseudo-science, the company recently hired a nutritional scientist to lead a team who will vet its claims about its own products as well as those of the third-party ones it sells on the site.) Expanding growth and understanding is also the premise behind the In Goop Health summit, which Paltrow is bringing to Canada; until now, it has only been in New York and Los Angeles. Taking place at Vancouver’s Stanley Park Pavilion on October 27, it’s an event that will include workshops and panels with experts and a retail hall. Expanding the event north is something Paltrow feels will align with Canadians. “Our perception of you guys in Canada is that you’re progressive,” she says, citing our universal health care and concern for the environment as examples.
In terms of content, the Vancouver summit will be similar to the American versions. “That’s sort of the way we approach it,” says Paltrow. “We like to bring the Goop DNA to where we’re going.” But much of Vancouver will be integrated. “We want to make sure that our local coverage is really good and that we are working with nutritionists, doctors and people who are doing great gyms,” says Elise Loehnen, Goop’s chief content officer, who says we can expect a Toronto date next.
A SESSION OF AERIAL YOGA WITH LULULEMON AT THE IN GOOP HEALTH SUMMIT IN L.A. IN JUNE