SEEDLIP

Fashion (Canada) - - The Fuse List -

Cut­ting back on one’s al­co­hol con­sump­tion is slowly be­com­ing the norm. Only prob­lem: So many of our so­cial ac­tiv­i­ties are struc­tured around drink­ing. Sure, a mock­tail is al­ways an op­tion, but it’s usu­ally an af­ter­thought, tucked away on most menus, and filled with more sugar than a bot­tle of Sun­nyD. A so­phis­ti­cated, de­cent al­ter­na­tive to al­co­hol has been miss­ing from the mar­ket. Un­til Seedlip. Pur­port­edly “the world’s first non-al­co­holic dis­tilled spirit,” it’s sweet­ener- and sugar-free, goes well with tonic or soda wa­ter and comes in three flavours: Spice 94, with hints of all­spice, bark and cit­rus; Gar­den 108, with notes of peas, hay and gar­den herbs; and Grove 42, a blend of or­ange, le­mon grass and gin­ger. “We’re in this world where we can cater to any al­ler­gies you’ve got, we can put peo­ple on the moon, we can do all these amaz­ing things,” Ben Bran­son, Seedlip’s founder, re­cently told Fast Com­pany. “But for what­ever rea­son, why can you not get a good grown-up non-al­co­holic op­tion?” Well, now you can.

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