35 GEO MOISTURIZATION
Skincare has always been dictated by our skin type, age or issue, but Pour Moi is designed for the climate we’re in. Ulli Haslacher conceived the brand after noticing that all of her skin problems were related to the weather, so she took the concept to a biochemist in France. “It’s the first skincare line that aligns with skin’s different ways of staying hydrated based on climate realities such as humidity, temperatures, manmade environments, UV light and pollution,” says Gaëlle Andre, who developed it using a patented technology that mimics skin’s natural moisturizing factor. The day creams all contain varying amounts of squalene and glycerine, which are both “best in class” for hydration and combined with other ingredients. It’s these variations and combinations that tailor each cream to temperatures: Polar is lightweight, with “film-forming capabilities to protect the skin from cold, dry air,” while Tropical is designed so that “skin gets proper hydration in the deeper layers by being able to catch water molecules from the air.”