COLD GYMS

Fashion (Canada) - - The Fuse List -

Of all the fit­ness crazes that seem to pop up each week, cold gyms are re­ally bring­ing some­thing new to the game. “Out of the 36,000 fit­ness con­cepts cur­rently in the United States, we are the first to fo­cus on ex­er­cis­ing be­low 68ºF,” says Johnny Adamic, co-founder of Br­rrn, the freez­ing fit­ness space that he opened in New York City ear­lier this year, pro­mot­ing a brand-new “cold­ture” around ex­er­cise. “It’s an abun­dance of heat, even in am­bi­ent tem­per­a­tures, that gets in the way of a great work­out,” says co-founder Jimmy T. Martin. Turns out heat makes you fa­tigue faster and you’ll burn more calo­ries and fat as your body tries to warm it­self. So the next time you want to work up a sweat, turn the ther­mo­stat down.

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