Fashion (Canada) - - Products -

While con­sid­er­ing a move into the clay mask mar­ket, Olay got some feed­back that tweaked its line of think­ing. “We talked to women who use them, and what be­came clear was the mess,” says Frauke Neuser, prin­ci­pal sci­en­tist at Olay. The so­lu­tion to cut down on messy hands and wasted prod­uct was to swap out the typ­i­cal jar for­mat for a stick form. The two kaolin clay masks—one fea­tur­ing black char­coal to draw out im­pu­ri­ties and the other white char­coal to slough away dead skin—also con­tain a hefty dose of glyc­er­ine. The emol­lient in­gre­di­ent stops the masks from dry­ing out but also keeps skin hy­drated, pre­vent­ing that tight, dry feel­ing that of­ten comes with us­ing clay, says Neuser. — Emily MacCul­loch

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