California Dreaming
Reformation’s signature brand of California cool has finally landed in Canada. Beloved by everyone from Busy Philipps to Kaia Gerber, the L.A.-based purveyor of breezy floral dresses opened up a store at Toronto’s Yorkdale Shopping Centre in July. Billing itself as a “sustainable fast-fashion brand,” Reformation produces up to 30 styles a week but only in super-limited quantities, to avoid clothing waste. “We have a ton of fans in Toronto, so when we thought about expanding internationally, it made sense as our first permanent location outside the United States,” says founder Yael Aflalo. Depending on where you live, puff-sleeved blouses and prairie dresses could now just be a subway ride away.