NOURA SAKKIJHA

CEO AND CO-FOUNDER OF MEJURI “When we started the company, we had a vision that we would be the number one global jewellery brand,” says Noura Sakkijha, CEO and co-founder of Mejuri. “I don’t want to sound arrogant, but [Mejuri’s success] is not a surprise. It’s something we set out to achieve.” Originally from Jordan, Sakkijha hails from three generations of jewellers. The powerhouse founded the cult jewellery brand in 2013 alongside her nowhusband, Majed Masad, who serves as the company’s chief operating officer. Mejuri’s whisper-thin gold bands disrupted everything that makes fine jewellery feel old-fashioned (too stuffy, too expensive, too offline) and became the basis for a business tailor-made for millennials: casual, direct-to-consumer jewellery that can be purchased online and doesn’t cost the equivalent of a down payment on a house. Oftentimes, the “Canadian fashion industry” can feel like an oxymoron, where the struggles and disappointments outweigh the success stories, but Mejuri is the rare outlier. The brand has inspired a cultish devotion from its customers—garnering a wait-list of over 40,000 people for its limited-run products—and it recently received a cash infusion of $30.5 million from venture capital firms, including Felix Capital (the same investor responsible for Goop’s world domination). And it’s just getting started. “We have a lot of work to do,” says Sakkijha. “But our aspiration is: If you go to Asia, you will see Mejuri; if you go to Europe, you will see Mejuri. That’s where we want to be—everywhere.”