Im­per­fect Fit

Food & Drink - - TRENDSPOTT­ING -

Those pyra­mids of per­fect pep­pers have a hid­den cost: small, mis­shapen or oddly coloured spec­i­mens can end up rot­ting on a farmer’s field or in the dump­ster. Turn­ing the page, Loblaws now cel­e­brates these out­casts of the pro­duce aisle. At their af­fil­i­ated su­per­mar­kets, you can find curvy car­rots, runty ap­ples, and lumpy pota­toes at a dis­count un­der the No Name Nat­u­rally Im­per­fect Pro­duce la­bel. The line has been so suc­cess­ful that they’ve ex­panded into frozen fruits in­clud­ing mixed berries and mango. Af­ter all, if it’s go­ing into soup or a smoothie, who cares what it looks like?

Re­duc­ing food waste is one of the most im­por­tant is­sues of our time. From smart shop­ping to din­ing on dis­cards, here’s how to help at home.

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