Equity Campaign

In support of International Women’s Day in March 2021, we launched our first Equity Campaign. Across all stores, we fundraised for Women’s College Hospital Foundation, supporting their mission to provide equitable and compassionate healthcare to women and marginalized communities across the province. We also celebrated our Good Partners including diverse distillers, makers and brewers.

THE IMPACT: More than $4 million was raised for the Women’s College Hospital Foundation, funding programs such as their Substance Use Service, which uses a holistic approach to helping those with substance-use disorders, as well as the Women’s College Research Institute, which is closing health gaps in diagnosis and clinical treatment for women in Ontario.

OUR PARTNER: For more than 100 years, Women’s College Hospital has stood for equity. They were the voice in healthcare for women when they didn’t have a voice and they continue to advocate for everyone in need of equity in healthcare. They are dedicated to serving the needs of all of Ontario’s diverse communities and are deeply committed to offering communityinformed, evidence-based programs.