THE LEGAL INDUSTRY from an ENTREPRENEUR'S PERSPECTIVE

“Today's realities may not be those of tomorrow's.”

Isuppose co-founding Popovici Chouliareas Lawyers, a boutique law practice located in Westmount, Quebec, with my partner and husband only two years after being called to the Bar puts me in that category. When we first decided to venture off on our own and made the decision to forego the traditional big firm route people all around us thought we were crazy. From family and friends to colleagues and more experienced attorneys, everyone tried to encourage us to stick to the more secure path, which happens to be the more commonly travelled as well. As true entrepreneurs at heart, we were set on going straight against the grain. We viewed the legal industry as having the potential to truly and positively affect people’s lives, in the non-conventional way. While many consider the legal world as archaic and outdated, we constantly seize the opportunity to revolutionize it, by offering services tailored to the client and the changing times.

For instance, the use of social media platforms and websites by companies to promote products or services has grown exponentially in the last few years. Social media marketing has become the go-to from small mom and pop shops to multi-million-dollar companies. This new reality has allowed for the rise of Instagram and YouTube Influencers.

These influencers often need to have contracts reviewed on the fly as they live very fast paced lives. On the flip side, they also often tend to enter into agreements completely unprotected. Since the beginning of our practice we have been working with many influencers for all their

ENTREPRENEUR - A person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so.

legal needs, offering impeccable service that can meet any deadline. We believe that having their rights protected should always be a top priority, which is why it has become automatic for the influencers we work with to contact us right away.

We also understand the realities of the fast-growing start-up world and offer a wide array of flexible pricing options for new companies. Our goal has always been to guide these companies from inception, to help them manage their day to day struggles and needs. Ultimately acting as an effective partner giving entrepreneurs the time to focus on what matters most which is their business.

W ith over 10 years of combined experience, we have found that many people avoid seeking legal advice either because they believe lawyers are too intimidating and/or too expensive. We always strive to change this perception by changing the dynamics of the legal industry through the client-attorney relationship. By placing the emphasis on what matters most, the client, and really understanding that no two mandates are alike, we pride ourselves on offering personalized services and treating each mandate like it was our own.

Today’s realities may not be those of tomorrow’s. Through our constant adaptation and evolution to the highly dynamic world of entrepreneurship, we have managed to provide strategic quality services as well as to positively affect the client-attorney experience. Being entrepreneurs ourselves and having overcome many of the same struggles allows us to understand and empathize with the entrepreneurs we represent.

For more information or to get set up with Popovici Chouliareas, visit: @POPOVICICHOULIAREAS