Entreprene­ur, influencer , artist, mother and wife. Ekaterina Lambert launched FashIcon, an applicatio­n build for fashion enthusiast­s and artists to build a community to support and empower each other. This channel inspired her to create Ekaterina Lambert, the designer. Lambert will showcase her exclusive collection in Shanghai, the city that brought her dreams to life.

她Ꟁ是企业家Ɡ意见领袖Ɡ­艺术家Ꟁ又同时是一位母亲和妻­子Ɬ她是Ekater­ina LambertꟀFashIcon的创­始人Ɬ这款APP让时­尚爱好者和艺术家共同­组建一个社群Ꟁ在这里互相帮助Ꟁ共同成长Ɬ这也激励她­创建了Ekateri­na Lambert这一设­计师品牌Ɬ其系列独家­首秀将在上海举行Ꟁ这是一个将她的梦想带­入现实的城市Ɬ

How did you start FashIcon ?

I believe everyone has style and no one is an exception. As much as we hate to admit it, our personalit­y isn’t the first thing people see; the way you dress is the first impression others have of you in a business environmen­t. I wanted to create a community of people who would help each other find their voice in every day fashion and celebrate who they are through their style. Your wardrobe is basically a starting point of your day. Make it perfect and the rest will follow.

FashIcon is not only for me, it’s for people. The goal is to build a community to help each other be more confident, happy, and to think big. It’s a lot of pressure, but I am so happy when I am fulfilling my life’s purpose. It gives me energy and lots of inspiratio­n every day to keep going and make FashIcon a better platform for everyone.

I was always looking at people on the street and seeing how hard a lot of them try to look good but maybe missing a little of knowledge. I like helping people, or at the very least try to make their lives easier. That’s what my personal and profession­al ideologies are based around.

What inspires your creations ?

As a designer [in Shanghai] it combines the glamour, sophistica­tion and luxury of Shanghai with downtown Bohemia, casual and practical. Classic with a twist. For me it all starts with the fabric, because fabric talks just like an artist or a sculptor. The luxury of making a garment and making it by hand is the artistic side of me. I can proudly call it Couture as every garment has a lot of embroideri­es, stitching and fabric transforma­tion.

I’ve learned that inspiratio­n can strike at any point. Once you start to create something your mind never stops. You have to be always ready to catch your brilliant ideas from thousands of thoughts you have every day. Knowing which ones are worth building from, and flowing with the wave.

What does success represent to you ?

Success isn’t measured through superficia­l metrics such as money. It is the ability to do what you love every day and what you love changes over time and having the ability to change what you are doing to match your passion is true success. To me, creating and maintainin­g balance in my life. It’s important to work hard and accomplish goals but it is critical to remember to take care of yourself - eat well, spend time with family and loved ones. A balance mind is a smart mind that can allow for beautiful things to flourish.

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