Bron­cos re­solve trade­mark is­sue with ju­nior hockey league

Journal Pioneer - - SPORTS - By Co­lette Der­woriz in Ed­mon­ton.

A trade­mark dis­pute over #Hum­boldtStrong and other slo­gans re­lated to the fa­tal Hum­boldt Bron­cos bus crash in April is be­ing re­solved. The team took on the Saskatchewan Ju­nior Hockey League af­ter it ap­plied to trade­mark phrases that also in­cluded “Heal­ing is in the Game” and “Sticks on the Porch.” Team pres­i­dent Kevin Garinger said the league’s board of gov­er­nors met this week and unan­i­mously agreed that those trade­marks should be­long to the team and the com­mu­nity. “We are just work­ing through the fi­nal stages of that process to en­sure that it falls in the right­ful hands of the Hum­boldt Bron­cos and our whole Hum­boldt com­mu­nity,” he said Thurs­day.

The Hum­boldt Strong hash­tag showed up on so­cial me­dia soon af­ter the April 6 crash, which killed 16 peo­ple and in­jured 13 oth­ers when the team’s bus and a semi-truck col­lided at a ru­ral Saskatchewan in­ter­sec­tion.

Peo­ple ral­lied around the team by rais­ing money, putting hockey sticks on porches and wear­ing jer­seys.

The board of gov­er­nors for the league said it was an easy de­ci­sion for the trade­mark and other slo­gans to be held by the team.

“The only rea­son we had ini­tially trade­marked it was so no one else would,” said chair­man Rick Shultz, who added they failed to prop­erly com­mu­ni­cate their in­ten­tions to the team be­cause they were still deal­ing with the af­ter­math of the crash.

Shultz said they are in the process of mak­ing sure the ap­pli­ca­tions are trans­ferred to the Hum­boldt Bron­cos. Garinger said the phrases have be­come ex­tremely im­por­tant to the team and its com­mu­nity.

“Hum­boldt Strong is some­thing that re­lates di­rectly to what we want to do to en­sure that we can hon­our the legacy of our Hum­boldt Bron­cos fam­ily and those who have lost their lives and those who con­tinue to have their lives changed be­cause of this tragedy,” he said. The team has cre­ated the Hum­boldtStrong Com­mu­nity Foun­da­tion, which con­tin­ues to raise money for the play­ers, em­ploy­ees, fam­i­lies and vol­un­teers, as well as first re­spon­ders and any oth­ers who were af­fected

by the crash.

“The only rea­son we had ini­tially trade­marked it was so no one else would.” Rick Shultz

Newspapers in English

Newspapers from Canada

© PressReader. All rights reserved.