Gen­eral Idea

Kayak (Canada) - - HISTORY MYSTERY -

This group of three Toronto artists wanted to get rid of the idea of an artist as an in­di­vid­ual, pre­fer­ring to use mass me­dia and pop cul­ture. From the late 1960s to the early 1980s, they used ev­ery­thing from per­for­mances to sculp­ture, videos and in­ex­pen­sive posters. They briefly pub­lished their own mag­a­zine called FILE, which looked a lot like the hugely pop­u­lar Amer­i­can pub­li­ca­tion LIFE.

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