Front-and-centre nutrit ion alert la bels ontheway…
Supermarkets are crowded with around 40,000 products, yet most shoppers spend fewer than 10 seconds selecting an item. That’s certainly not enough time to review current Canadian nutrition labels, which are on the back or side of packages and contain detailed information that’s often too complex for many consumers to understand.
But nutrition labeling is about to change in Canada. That’s good news for our health and for informed consumer decision-making.
Health Canada is developing new “high in” nutrition alert labels for the front of food packaging. This is consistent with best practices and evidence of how to provide consumers with quick and easy information about the levels of saturated fats, sugars and/or sodium in food and drink products.
How does it work?
When a product has more than a specified level of certain nutrients, it must have a prominent black label on the front of the package that says simply, depending on the nutrient in question: “high in sugar,” “high in fat” or “high in sodium.” There are no numbers or symbols that require further interpretation.
Importantly, the simple but powerful words “Health Canada/Santé Canada” should also be on the label to convey that the alert symbol has legitimacy