Beard traditions shape Jerusalem
Facial hair is trendy worldwide these days, but in Jerusalem beards have never gone out of style, projecting religious mysticism, nationalism and ideals of masculinity.
For men of all faiths in the holy city, a beard can be an important statement of religious devotion, connecting past generations to God through the tangled strands of history. Facial hair also reflects social mores in many communities. In some cases, it can even reflect one’s political views.
Nowhere is this more visible than in Jerusalem’s Old City, where bearded ultra-Orthodox Jews, Christian clerics and devout Muslims all come into contact in a densely packed mix of some of the world’s most sensitive holy sites.
For Eitan Press, 40, growing a beard is a spiritual journey that embodies ancient concepts of Jewish mysticism while challenging modern perceptions of masculinity.
His beard balm company, “Aleph Male,” is more than a clever word play on the first letter of the Hebrew alphabet. He says it expresses Jewish values that stand in sharp contrast to the tough Alpha Male narrative often associated with facial hair.
“Rather than being a man at the top of the pyramid, it’s the image of a man who is lifting his brothers up,” said Press, who has a majestic, full red beard.
“When a man grows a beard, it is incumbent upon him to act with greater kindness, compassion and sensitivity toward the world because he is now wearing on his face a divine quality,” he said.
At Jerusalem’s bustling Mahane Yehuda market, he demonstrated his unique blends on a recent day, “anointing” bearded shoppers with balms inspired by Jewish festivals and rites.
One conjures up the citrus notes of Sukkot, the autumn festival that commemorates the desert wandering of the Jews during the Exodus. Items like myrtle branches and the etrog, a fruit resembling a lemon, are used in ceremonies.
Another blend has aromas of clove and cinnamon, spices used in Havdalah, the ritual marking the end of the Sabbath and the beginning of the new week.
“Jewish beard culture is literally thousands of years old. Moses had a beard. King David had a beard,” he said. “The custom for Jewish men to anoint their hair and beards with sacred oil goes back to the Bible.”
The custom of religious Jews wearing beards is rooted in a passage in the Biblical book of Leviticus that forbids “destroying” beard edges and prohibits shaving with a blade. While Jewish law permits the use of electric razors or scissors to trim beards, some sects don’t shave at all.
Michael Silber, a Hebrew University professor who has researched beards, said that for some Orthodox Jewish communities, leaning on Jewish mystical texts, “beards are a channel of divinity” connecting them to God.