Fire fighter charities to benefit from local brew
Two local firefighter charity groups are hoping to tap into the beerdrinking appetites of local residents to support local causes.
The Lethbridge Firefighters Pipes and Drums, Lethbridge Firefighters Charities and Theoretically Brewing Co. have announced a new charity brew.
“Kilt Tugger Red Ale” is being made and sold by Theoretically Brewing Co. with proceeds divided between Lethbridge Firefighters Pipes and Drums and the Lethbridge Firefighters Charities.
According to Jayden Poirier, manager for the Lethbridge Firefighters Pipes and Drums, the Kilt Tugger Red Ale looks and tastes similar to other red ales (think Rickard’s Red) with a vanilla finish and a lighter overall flavour.
“I really liked it the first time I tried it,” said Poirier. “It’s one of my favourite ales now.”
He said the ale may already be familiar to many in the city.
“It’s one of ( Theoretically Brewing’s) best-selling beers, and they are just changing the name for us.”
Poirier said the goal is to get the ale on tap in 10 bars around the city with a goal of selling a keg worth of beer per day. They have five bars at the moment, and are actively looking for more establishments to get involved.
The beer is also available in bottles, with money from store sales headed to charity. A soft start approach has been taken with the ale, as current supplies will be sold off before the new logos are seen around the city.
A bar hop is planned for Saturday to promote the ale at all the bars currently serving it on tap. The festivities will begin at 4 p.m. at Theoretically Brewing, followed by stops at the Kingsmen, Ales and Tales, Mojos and Average Joe’s.
“We’ll show up at a bar, meet the patrons there, play, hang out, and talk with them,” said Poirier. “And then move on to the next bar.”
“Every cent of money we make as a band is going to charity,” he added.
Drinking establishments interested in adding Kilt Tugger Red Ale to their taps are asked to contact Poirier by email at jayden.poirier@lethbridge.ab.ca.