Two Cents Worth

FACIAL RECOGNITION IN STORES?

“It could be scary, and it could be creepy. But if it’s used to give people a 30 per cent coupon on something they want, that is going to be a nice benefit. That kind of experience will help people embrace the technology.” Peter Trepp - The CEO of FaceFirst, a Los Angeles company that sells facial recognition tools, was commenting on potential use of the technology in no-cashier retail stores.