Two Cents Worth

DRAKE LEADING RAPTORS’ FAN BASE

“Drake has an uncanny ability to inject himself in the conversation whenever there's a chance for him to be relevant and he’s legitimately one of the world’s best marketers. He’s always there, he’s always relevant.”

Sam Weber - The marketing director of the U.S.-based athlete marketing platform opendorse was commenting on Canadian rapper Drake, who is a vocal supporter of the Toronto Raptors.