Flair tops Canadian airlines with average number of complaints per 100 flights: CTA

Flair Airlines Ltd. has the highest number of complaints per 100 flights of all the major airlines in Canada, according to the Canadian Transportation Agency, as airlines have had a rocky recovery year with delayed and cancelled flights.

Between April 1, 2022 and March 31, 2023, Flair saw an average of 15.3 complaints per 100 flights according to the report published in late April.

Sunwing Airlines Inc. came second at 13.8 complaints per 100 flights, and Swoop Inc. was third at 13.2. Meanwhile, WestJet had 6.6 complaints per 100 flights, Air Canada had 4.3 and Air Transat averaged 3.3 complaints.

Flair saw four of its leased planes seized in March because of overdue payments, causing hundreds of cancelled flights.

John Gradek, a lecturer at McGill University’s aviation management program, theorized that the debacle for Flair was a symptom of cash flow issues at the airline. He said Flair had overcommitted itself and passengers were complaining about issues related to compensation.

This dealt a blow to the airline’s reputation, he said. However, as demand has crept up, Gradek said Flair is charging higher fares and therefore is likely generating more revenue.

“Their cash position has improved significantly,” he said.

“They’re now able to address any compensation claims that are being made by passengers, whether it’s for bags or whether it’s for delayed flights or cancelled flights.”

Flair CEO Stephen Jones said in a statement that the airline acknowledges its past customer service performance, and has made significant investments resulting in immediate and noticeable improvement, including investments in contact centre staff and managing customer complaints through the Better Business Bureau.

The airline’s investments in contact centre staff include a dedicated team in Montreal specifically focused on handling CTA complaints, said Jones, and cases are now being resolved within a week, when in 2022 they would take three months.

“These recent developments demonstrate Flair’s dedication to improving our customer service and addressing past shortcomings,” said Jones.

He also said that in May more than 82 per cent of the airline’s flights arrived within 15 minutes of their scheduled arrival time.