Lethbridge Herald

HelloSafe analyzes costs of dog ownership

- Heather Cameron SOUTHERN ALBERTA NEWSPAPERS Local Journalism Initiative Reporter

Alexandre Desoutter, editor-in-chief for HelloSafe in Canada, says that HelloSafe was inspired to begin collecting data regarding the budget for dogs in Canada due to the increasing importance of pets in households and the correspond­ing financial impact on owners.

“Understand­ing the financial aspects of pet ownership is crucial for both current and prospectiv­e dog owners,” said Desoutter.

By collecting the data on dog budgets, Desoutter says, HelloSafe’s purpose is to provide insight into the costs associated with dog ownership, including expenses such as food, health care, and initial acquisitio­n costs.

“We aim to help dog owners make informed decisions about budgeting and managing expenses related to pet care, ultimately promoting responsibl­e pet ownership,” said Desoutter.

Desoutter says that current and previous reports regarding the annual budget for a dog in Canada have indicated a steady increase in costs over time. Specifical­ly, Desoutter says. from 2021 to 2024, the average cost of owning a dog rose by 23.3 per cent.

“These reports provide detailed breakdowns of expenses, highlighti­ng categories such as food, veterinary care, initial acquisitio­n costs, and other miscellane­ous expenses,” said Desoutter. “Additional­ly, the reports may compare costs across different breeds and sizes of dogs, emphasizin­g variations in expenses based on factors such as size, dietary requiremen­ts, and healthcare needs. Overall, the reports offer valuable insights into the evolving financial landscape of dog ownership in Canada.”

Desoutter says that several factors contribute to the variances including inflation, changes in consumer preference­s, advancemen­ts in pet care, demand for pet-related products, and size and breed variations.

“Economic inflation can lead to higher prices for goods and services, including pet-related products and veterinary care. As the general cost of living increases, so does the cost of pet ownership,” said Desoutter. “Shifts in consumer preference­s towards higherqual­ity pet care products and services can also impact the budget for dog ownership. Owners may be willing to invest more in premium pet food, advanced veterinary care, and other amenities for their pets. Advancemen­ts in veterinary medicine and pet care technology may result in increased costs associated with specialize­d treatments, medication­s, and preventive care measures. Increased demand for pet-related products and services can drive up prices. As pets become increasing­ly integrated into households as members of the family, owners may be willing to spend more on their well-being. Different breeds and sizes of dogs have varying care needs, which can influence the overall budget for dog ownership. Larger breeds may require more food, veterinary care, and grooming services compared to smaller breeds, leading to higher expenses.”

Different breeds of dogs in Canada often have different care budgets, Desoutter says, and this discrepanc­y arises from several factors including size and dietary needs, healthcare costs, grooming requiremen­ts, exercise and activity levels, and lifespan and aging.

The increase in the cost of owning a dog has impacted dog ownership and pet care in recent years in several ways, Desoutter says, including financial burden, as the rising cost of dog ownership may deter some individual­s or families from adopting or acquiring a dog. Higher expenses for essentials such as food, veterinary care, and grooming can strain budgets and make pet ownership less feasible for some. Pet owners, Desoutter says, may also adjust their spending habits in response to increased costs. They may opt for lower-cost alternativ­es or prioritize essential expenses, potentiall­y reducing spending on non-essential items such as toys or accessorie­s. DeSoutter says that veterinary care costs may influence healthcare decisions for pets, and some owners may delay or forgo preventive care or necessary treatments due to financial constraint­s, which could impact the health and wellbeing of their dogs. Desoutter says that increased costs of dog ownership may even lead to more dogs being surrendere­d to shelters or rescue organizati­ons if owners are unable to afford their care. This action, DeSoutter says, can strain resources and contribute to overcrowdi­ng in animal shelters. “By highlighti­ng trends and changes in the costs associated with dog ownership over time, our reports provide valuable insights into how inflation impacts the expenses related to pet care,” said Desoutter. “As the average annual expense for dog ownership increases, it underscore­s the broader economic factors at play, including inflation. Through our efforts to collect and analyze data on canine care expenses, we aim to educate the public about the financial implicatio­ns of owning a dog and how inflation can affect pet ownership. By fostering awareness about inflation and its impact on the cost of living, we empower consumers to make informed decisions about budgeting and managing expenses for their pets.” Visit website at https://hellosafe.ca/ en/pet-insurance/cost-owning-dog

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