Lethbridge Herald

AAC: Where the arts meet community

- Steven Foord

Editor’s note: This marks the return of the Allied Arts Council’s regular column to the pages of The Lethbridge Herald.

What is art? Some call it subjective… elusive… magic? Maybe not.

Why is art so important? The answer to this might be a bit different coming from an artist or an audience member, or from a high-school drama teacher or a community festival organizer.

At its purest, art is about expression. An expression that is key to the cultural vitality of Lethbridge. Supporting this expression, in the name of nurturing a healthier and happier community, has been the mandate of the Allied Arts Council (AAC) since 1958. Created by 16 arts organizati­ons, the AAC remains a member-based organizati­on to this day.

We provide attention and care to the arts at the community level, ensuring there is space and opportunit­y for individual and collective expression. There is a strength in solidarity.

In any community art exists as a system. Though some artists may argue they work in isolation, they still depend on some level of outside influence, awareness, and connection. Our community is rich with creatives, from amateur to profession­al, throughout all sectors of the arts, and like any well-functionin­g system, it requires maintenanc­e.

This year, to reconnect and remind the community of our role in advancing and enhancing the arts, we are waiving our 2024 membership fees. There are four ways to be a member; Artist, Friend (supporter of the arts), Associate (businesses and collective­s engaged in/or supportive of the arts), and Allied (non-profit arts or educationa­l institutio­ns).

Why become a member? Depends on what you’re looking for. If you’re an arts supporter, we are your one-stop-shop for what’s happening in our community. We promote the arts through a range of communicat­ion platforms, some of which are directed specifical­ly to members.

We also connect artists to local, provincial, and national opportunit­ies, as well as offering free profession­al developmen­t resources to enhance skills, such as tax preparatio­n or seminars on intellectu­al property rights or royalties.

Available to anyone, at any time, is our comprehens­ive event calendar that is a powerful tool to help you engage with arts happenings in our community.

We’re here to help. And our ability to provide this help is only enhanced by greater participat­ion. Join us! Become a member.

Let us connect you with the arts in Southern Alberta.

The power of any system relies on the strength of its different parts, working together. The larger the membership base, the more connection­s we can create, and the more opportunit­ies exist for supporters and audiences to better enjoy our phenomenal arts scene.

One of our primary goals is to eliminate the all-too-common refrain of “there’s nothing to do in Lethbridge,” which has been a myth for far too long.

Membership informatio­n can be found at artslethbr­idge.org.

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