BILLBOARD ON SKATES

Call him a NASCAR driver on ice. The uniform Max Pacioretty is wearing in the Swiss A League during the NHL lockout is awash in advertising.

Max Pacioretty’s Ambri Piotta uniform, which he’s wearing in the Swiss A League during the NHL lockout, looks a little different from the bleu-blanc-rouge uniform he wears with the Montreal Canadiens. Many sponsors of Pacioretty’s Swiss club have advertising space on his helmet, jersey, pants and stockings. Here’s a detailed look at the logos of those many sponsors.