Montreal Gazette

It’s time to restore Montreal

- Jimmy Zoubris

In a recent column (“Who will be the mayor to end this city’s mess?” Dec. 1), The Gazette’s Henry Aubin cites Andrew Molson, the chairman of the Molson Coors Brewing Co., calling Montreal’s business climate “unhealthy.” Aubin concludes that there is a pressing need to restore lustre to Montreal.

With the 2013 municipal election only 11 months away, let me say I agree.

Montreal has lost its lustre because we stopped investing in our greatest asset: the creative and entreprene­urial spirit of Montrealer­s.

While city hall has spent billions on necessary infrastruc­ture repairs, a smaller amount has gone into promoting Montreal and making its neighbourh­oods, streets and sidewalks nicer and friendlier. We have lost our competitiv­e marketing edge to shopping malls and supercentr­es like the Dix30 in Brossard.

The unco-ordinated constructi­on work around the city over the past few years has made it easier to cross a bridge into Laval onto the South Shore rather than navigate around the orange cones. We have encouraged the exodus of families from Montreal by not providing enough homes and services.

Destinatio­ns like St. Laurent Blvd., Masson St., Monkland Ave. or the Marché Jean Talon offer unique shopping experience­s that are second to none. Although these areas have some of the same stores you will find in any shopping centre, they also have many of the mom-and-pop shops that have flourished over the years and are as special as the neighbourh­oods around them.

We need to step back and rediscover how beautiful Montreal is, and then showcase that beauty. The city has always been known for its great restaurant­s, but we need to do more to promote them. The Montreal restaurant industry has evolved to the point where our chefs and entreprene­urs are mentioned with the world’s best. We all sense a tingle of excitement when Chuck Hughes competes and wins on Iron Chef America.

You cannot get a Moishe’s steak, a Schwartz’s smoked meat sandwich or Grumman taco in a shopping mall.

Business taxes in Montreal have continuall­y increased, but are we providing the services that are necessary to help businesses flourish? Without healthy businesses, can neighbourh­oods flourish? Without jobs, can we keep young families in Montreal?

We need to do a lot of little things right. We spend billions on infrastruc­ture, and yet we can’t seem to create appropriat­e green spaces or local parks.

We dig up whole streets, and yet we have no plan to make sidewalks more secure and walkable.

Without the political will to preen, promote and showcase a unique business climate in Montreal, we are destined to see municipali­ties in the offisland 450 area code flourish, while we here on Montreal Island spin our wheels.

Invest in ourselves — and the return will be rewarding.

 ?? PIERRE OBENDRAUF /GAZETTE FILES ?? Montreal has spent billions on infrastruc­ture repairs. But a much smaller amount has gone into promoting the city and making it nicer and friendlier.
PIERRE OBENDRAUF /GAZETTE FILES Montreal has spent billions on infrastruc­ture repairs. But a much smaller amount has gone into promoting the city and making it nicer and friendlier.
 ??  ?? is a Parc Ave. small-business owner and vicepresid­ent of the Projet Montréal municipal party.
is a Parc Ave. small-business owner and vicepresid­ent of the Projet Montréal municipal party.

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