PLANNING A CUSTOM-BUILT COMMUNITY
Phase 1 of Westbury Montreal, an eight-phase development, is scheduled to start construction this year
After the success of its mammoth Rouge project, which featured the creation of the Le Triangle neighbourhood near the intersection of Town of Mount Royal and Côtedes-Neiges—Notre-Dame-de-Grâce, Devmont has announced plans for a new custom-built community: Westbury Montreal.
Located in the same region as the Rouge site, Westbury Montreal will be built on the 370,000-squarefoot plot of land previously occupied by Armstrong Industries.
The development will consist of eight phases, totalling more than 1.1 million square feet of construction. The first two phases, Primma Condominiums, will contain 224 condominiums and 60,000 square feet of retail space including a supermarket, pharmacy, daycare, and restaurants.
There will be two other phases of condo buildings, featuring approximately 300 units, to be built at a later date.
The community will also include a 250-room branded hotel, as well as a 12-storey office building, and two phases of residential rental units. The neighbourhood will feature a 40,000-square-foot centrally located park, and plenty of amenities.
Construction of the first phase will start by the end of 2017 and will be completed by the beginning of 2019. The entire project is scheduled to be finished by 2023.
“It’s all about the mixed-use space, which guarantees you have everything you need in close proximity and ensures the kind of variety that makes a neighbourhood great,” said Marc Lefort, vicepresident, sales and marketing, at Devmont.
“The neighbourhood itself will transform completely.”
Condos for sale will range from one- to three-bedroom units, as well as spacious penthouses. The sizes will vary between 550 and 1,500 square feet, and prices will range from $190,000 and $700,000.
As in its previous projects, Devmont has included a wide variety of customizable options that Westbury
It’s all about the mixed-use space, which guarantees you have everything you need in close proximity and ensures the kind of variety that makes a neighbourhood great.
buyers can choose from when creating their units.
“You can select the floor that perfectly reflects your vision from the different colours and types of wood on offer,” Lefort said. “All the units are supplied with durable high-quality engineered hardwood floors made in Quebec.”
Buyers can also choose from several kinds of kitchen cupboards and have the option to select quartz or granite for their countertops. Ceramic, glass mosaic, or painted glass backsplashes are available as well, depending on buyers’ personal preferences.
Aside from the high quality of the condos themselves and the ability to customize several options, the many amenities planned in the condo buildings and elsewhere in the Westbury Montreal community will be most attractive to buyers.
“It comes down to access and services,” Marc Lefort said. “Because the development delivers everything you could want from a neighbourhood, and the location offers quick and easy access to downtown, the result is a great quality of life.”
The Montreal market has a healthy appetite for planned communities such the latest project by Devmont, said Martin Rouleau, real-estate broker with Engel & Völkers.
“I feel this is where the market is headed,” Rouleau said. “Today, people are busier than ever and having services close by is a great advantage; buyers are looking to save time, and a project like Westbury Montreal delivers exactly that.”
In addition to its uniquely inclusive community setup, Westbury Montreal’s location on the borders of several neighbourhoods is another key selling point.
“It’s right by Highways 40 and 15, and walking distance between two métro stations,” Lefort said. “Whether you’re driving or taking the métro, you can be downtown in just 10 minutes. It’s also close to three of Montreal’s four main universities, and three hospitals.”
Moreover, the area around Westbury Montreal may be transformed in the coming years by the construction of the proposed Royalmount shopping complex in T.M.R. at the junction of Highways 15 and 40. The project is slated to be a multifaceted megacomplex similar to the Quartier DIX30 in Brossard.
“All the neighborhoods around Le Triangle and Décarie will change in the coming years,” Rouleau said. “Condos will gain a lot of value, especially with the Royalmount mall coming soon. It’s important to invest now, and I feel clients will understand that and choose Westbury Montreal.”