‘It’s surreal. It’s not normal — we’re in the Matrix’
Mall developers insist they’re optimistic, even with only nine of 517 spaces filled
The developer of a nearly empty new mall just north of Calgary says he’s confident it will become the bustling Asian-style bazaar it is meant to be despite having to delay its late- October grand opening until sometime next year.
Only nine of 517 retail spaces in the mall have opened for business since owners were allowed to take possession in May, said Eli Swirsky, president of The Torgan Group of Toronto.
“I love the mall. I think the mall will be fine,” he said. “I wish it was faster, of course, but every time I go there I’m awed by its size and potential and I think we’ll get there.
“I’m not at all giving up. I think everyone will be happy.”
He said he expects there to be 20 stores open by the end of September but wouldn’t commit to a grand opening date, saying it will be set when a “critical mass” of 80 to 100 stores are open, possibly by yearend but more likely next spring.
The optimistic outlook stands in contrast to the eerily empty glass cubicles and “For Lease” signs in the freshly painted mall located south of the always-crowded CrossIron Mills outlet shopping centre that opened in 2009.
“It’s surreal. It’s not normal — we’re in the Matrix,” said shopper Pat Williams, who wandered the mall’s echoing hallways taking pictures on Thursday.
Delaying the grand opening is a good idea given the mall’s deserted shops, said Rami Tawil of Silk Road Importers, a retailer of men’s and women’s undergarments from the Middle East. He moved to Canada from Syria three years ago and is leasing his small space from its owner.
The New Horizon Mall is modelled on The Torgan Group’s Pacific Mall in the Toronto area that opened about 20 years ago.
Unlike most shopping centres in Canada, about 70 per cent of New Horizon Mall’s retail space has been sold to individual investors who have the option of leasing to others or operating the space themselves. The rest of the space is being held by the developer for large anchor tenants that the mall hopes to start announcing soon.
Some of the investors are still working with the mall to try to figure out what products or services they want to offer in their shops, while others are still trying to lease or sell their spaces, general manager Jason Babiuk said.
The $200-million development broke ground in June 2016.
“The challenge with the condo model is that the people who run the stores are typically not the people who own them,” said retail analyst Maureen Atkinson, a senior partner at J.C. Williams Group.