AUDI: REVOLUTIONIZING MOBILITY
Audi is founded on the belief of
Vorsprung durch Technik, which roughly translates into Progress through Technology. This belief is also coupled with a desire to always look for better solutions and not accept the status quo. It is an entrepreneurial belief that can be seen in everything we do. We offer products that make no compromise to our core beliefs of sporty, sophisticated and progressive vehicles.
These new products will help grow our portfolio offerings into new exciting segments and guarantee continuous and sustainable growth. Through a combination of customer experience and segment-leading products, Audi will stay on track to become the most successful premium brand in Canada. This is our promise to our partners and customers.
The products we have brought to Canada have showcased us as a leader in design, technology and performance. In September we introduced to market the all-new A6, A7 Sportback, A8 and Q8. This is the largest product launch in the history of Audi Canada.
Let’s start with the all-new A6 which is the eighth generation of the successful full-size sedan featuring numerous innovations. Whether in terms of digitalization, usability, comfort or sportiness, the elegantly sculpted Audi A6 is truly multi-talented. Indeed, the new Audi A6 sets the benchmark in the luxury segment in terms of digitalization and connectivity with the next generation of the virtual cockpit, a revolutionary user interface and a new MMI system with touch response and haptic feedback.
The same characteristics apply to the all-new Audi A7 Sportback. The first-generation Audi A7 Sportback quickly became a segment leader and design icon and left a great footprint in the luxury segment. Today it represents the progressive edge of the business segment and I have no doubt that the second generation of the Audi A7 Sportback will carry this success even further.
The exterior design of the allnew A7 Sportback is an expression of the new design language introduced by our designer, Marc Lichte, with the Audi prologue concept. With its impressive front, as well as its large surfaces, sharp edges and athletic lines, the A7 Sportback signals dynamics and progressiveness from every angle.
The all-new Audi A8, our brand flagship, is in its fourth generation and fully represents our brand claim Vorsprung durch Technik.
The key design elements of the new Audi A8 are its large singleframe front grille, the new organic LED rear lights and laser headlights. The new interior design stands out through sharp edges and curves and superb handcrafted material quality.
And in terms of drivability, the new suspension system in combination with dynamic all-wheel steering is currently absolute bestin-class.
The all-new Audi A8, of course, offers all infotainment and connectivity features of the A6/A7 family, but on top of that, it is the first production automobile in the world to have been developed for conditionally automated driving.
The first-ever Audi Q8 brings together the best of both worlds — the elegance of a four-door luxury coupe and the practical talents of a large SUV with styling that pays homage to the original Audi quattro and all-wheel steering with quattro drive to ensure agile handling and the best traction possible.
This balance of elegance and practicality is also demonstrated by the Audi Q8’s generous interior, state-of-the-art operating and suspension technologies, as well as intelligent assistance systems.
Our goal is to revolutionize mobility.
Also in electric mobility, we want to become No. 1 among the premium manufacturers with full suitability for everyday use, no compromises, top quality and driving pleasure for the customer. With our technological excellence, we are utilizing our Vorsprung and lifting electric mobility to the next level.
On Sept. 17 we showed the world the beginning of a new chapter for Audi with the introduction of the all-new Audi e-tron.
The Audi e-tron will be the name for all of our upcoming electric offerings and it is also the name of our first model.
The Audi e-tron lets you catch a glimpse of the first fully electric model manufactured by the brand with the four rings. The sporty premium SUV combines the space and comfort of a typical luxury class car with a range suitable for everyday life. The combination of the highperformance electric motors and the electric quattro drive enables an optimal performance. Both the quattro drive and virtual exterior mirrors stand for innovative strength. The virtual exterior mirrors offer a new digital operating and display experience.
The e-tron marks the dawning of a new era for Audi. The brand with the four rings is being transformed from a classic automotive manufacturer into a premium mobility systems supplier. Our future product offerings will include more than 20 electrified models in rapid succession until 2025. In 2019, the Audi e-tron Sportback will be the second fully electric car to be launched, followed by the Audi e-tron GT from Audi Sport in 2020. Audi will also offer an electric model in the premium compact segment in 2020.
We believe that our fans and customers in Canada will be very excited by the next chapter in our journey.