Genesis: The new standard of luxury
Two years ago this fall, Genesis set out to introduce a new standard of luxury in the Canadian automotive industry — a new standard not only in terms of our exceptional luxury vehicles but, even more importantly, in the ownership experience we offer our customers. Put simply, Genesis is working to revolutionize the automotive purchase and ownership experience.
With each passing day, customers are presented with new and innovative options to leverage technology to make their lives easier. But in many ways, the automotive industry stands in stark contrast to these recent paradigm shifts, continuing to operate using processes developed many decades ago.
At Genesis, we see luxury as more than intuitively-designed interiors, distinctive styling, and meticulous engineering; it extends to every aspect of the automotive ownership experience. To this end, our mission is clear — give customers the opportunity to curate their interactions with Genesis in order to take the stress out of car buying and, critically, save time.
It all starts online. Recognizing that the customer today is more connected and educated than ever before, we built a comprehensive online platform allowing you to complete the entirety of your purchase — from vehicle configuration through to delivery scheduling — without ever setting foot in a showroom. A 2015 international survey by Accenture showed that 75 per cent of drivers would consider conducting the entire car-buying process online. Genesis has made this a reality.
Of course, buying online requires confidence borne of transparency, historically not a word often attributed to the traditional car-buying process. Genesis turns this notion on its head with guaranteed, all-inclusive pricing. No additional fees, no haggling, no surprises. Better yet, for one simple price, you enjoy five years of complimentary maintenance for true peace of mind.
Craving a more personal interaction? Through our Genesis-atHome service, we bring the entire experience to your front door. If you’d like a test drive, we’ll bring a vehicle to your home or office for a personalized demonstration. It all culminates with an at-home delivery of your new vehicle, followed by five years of concierge service when it requires maintenance. We’ll even bring you a courtesy vehicle in the meantime, so you never miss a step in your busy day.
In 2017, we took things a step further with the grand opening of Genesis Mississauga and Genesis Laval. These boutique-style showrooms located in large shopping centres (Square One Mall and Carrefour Laval) give consumers the opportunity to experience Genesis products, learn about the brand, and even take a test drive — all during the course of their regular shopping activities. In fact, Genesis will soon open over 30 retail showrooms across Canada. Paired with our online and at-home services, these boutiques allow Genesis customers to structure their experience with us in whichever way is most convenient, in turn saving time they can invest in other fulfilling pursuits.
But let’s not forget about our award-winning products. Earlier this year, Genesis ranked No. 1 in the J.D. Power 2018 U.S. Initial Quality Study (IQS), securing the top spot among premium brands for the second consecutive year. Our G80 mid-size and G90 fullsize sedans were also recently joined by the G70, our exciting new compact luxury sport sedan. This is just the next step in a wave of world-class new models — including two SUVs — launching in the coming years.
Priced from $42,000, the G70 seamlessly blends athleticism and elegance. An available 365-horsepower twin-turbocharged V-6 engine, all-wheel drive, Brembo brakes, and a rigid Nürburg ring tuned chassis offer unparalleled driver engagement. Meanwhile, sumptuous quilted napa leather, an adaptive control suspension, and wide range of state-of-the-art driver assistance and entertainment technologies make G70 the perfect partner for the drive home after a long day at the office. No matter the destination, G70 gives the driver the means to make the most of the journey.
In a sense, this flexibility is emblematic of what we’re working tirelessly to achieve with every element of the Genesis experience. Our promise? For test drive, purchase, or maintenance, we come to you.