Groupe Gabriel wel­comes Jaguar Land Rover to the West Is­land

Montreal Gazette - - CITY + REGION - UR­SULA LEONOWICZ

In ad­di­tion to its three out­lets in Laval and Brossard, Jaguar Land Rover has found a new home on the West Is­land with the Groupe Gabriel. The new deal­er­ship is slated to open next sum­mer on St-Jean Boule­vard, and will cover more than 70,000 square feet — com­plete with a show­room, of­fice space and an un­der­ground garage — spread over a two-storey build­ing in a high-tech, cut­ting-edge en­vi­ron­ment that’s in line with the lux­ury brand. The Jaguar Land Rover deal­er­ship will also cre­ate 80 new jobs on the West Is­land. “We are in­vest­ing over $20 mil­lion and will be de­mol­ish­ing two deal­er­ships to have one large fa­cil­ity,” said Gabriel Azouz, the founder and pres­i­dent of Groupe Gabriel, which opened its first deal­er­ship on the West Is­land in 1987, sell­ing Acura ve­hi­cles, and now has more than two dozen show­rooms rep­re­sent­ing 13 dif­fer­ent brands through­out the Mon­treal area. “We’re build­ing for the fu­ture, be­cause we’re very op­ti­mistic about the fu­ture of Jaguar Land Rover and the West Is­land.” Ac­cord­ing to Wolf­gang Hoffmann, pres­i­dent of Jaguar Land Rover Canada, the ex­pan­sive, bright new lo­ca­tion with high ceil­ings and glass walls will show­case the lux­ury ve­hi­cles much like gems in a jew­elry box. Hoffmann works with the brands’ Cana­dian dealer net­work to grow the busi­ness that is built around two iconic Bri­tish car brands with a rich her­itage and strong con­sumer ap­peal. “Jaguar Land Rover has ex­pe­ri­enced such a tremen­dous growth in the last 10 years. The de­mand is now so strong for our prod­ucts that we need bet­ter rep­re­sen­ta­tion in the Mon­treal area,” Hoffmann said. “We need to be closer to our cus­tomers, which made it nec­es­sary to find an oper­a­tor on the West Is­land.” Lo­cated on St-Jean Boule­vard, next door to the Groupe Gabriel’s new Audi out­post, the Jaguar Land Rover show­room is part of Groupe Gabriel’s plans to op­ti­mize and ex­pand its pres­ence in the neigh­bour­hood where it got its start more than 30 years ago. For more in­for­ma­tion, visit


Groupe Gabriel’s man­age­ment team breaks ground at the new Jaguar Land Rover deal­er­ship.


The ex­pan­sive new Jaguar Land Rover deal­er­ship in West Is­land.


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