Video-game industry losing workers to new opportunities outside Canada

The video-game industry is having trouble meeting market demand, and telecommuting seems to be exacerbating the situation, as employees no longer face the limitations created by national borders.

The Entertainment Software Association of Canada (ESAC) is analyzing the results of a survey of its members to assess the situation. Without precise figures, it is difficult to confirm how many jobs in the industry need to be filled. The hope is the survey will provide that information; its results are to be revealed in November.

ESAC president Jayson Hilchie estimates that thousands of employees are needed. Small and medium businesses in other sectors have moved their operations online because of the pandemic and have drawn the digital expertise once confined to the gaming industry into other sectors worldwide.

“I have the impression it won't be as easy to attract workers here compared with other countries,” said Hilchie, referring to competing recruitment programs around the world.

But Denis Morin, professor of human resources at UQAM, acknowledges the high demand for workers in the information technology and video game industries, but warns that “you have to be careful when talking about a labour shortage.”

Morin argues that the issue isn't so much a lack of talent in the industry, but rather a “culture of excessive performance.”

“The challenge is to promote psychological well-being and a culture of caring,” he said, adding that what determines whether a worker will remain in a particular job is the “employee experience.”

However finding and keeping employees is difficult when telecommuting has suddenly made that workforce far more mobile.

Yet the issue of seeing employees lured elsewhere is not new.

At the start of the 2000s, the graphic design industry experienced the same phenomenon, said Philippe Meunier, co-founder of the Sid Lee advertising firm, which has offices in Montreal, Toronto, Paris, New York and Los Angeles.

Meunier said the transition is “inevitable when you start to be noticed on the international scene,” as is the case for Montreal in the areas of artificial intelligence, gaming and design. Meunier said local studios in those sectors have become “victims of their success.”

He said that his own firm has lost talented employees to New York and Paris, lured by tempting offers.