Pochiche Falafel and Sal­ads Chick­pea dreams brought to life

Montreal Times - - News - By Liana Moore Mon­treal Times

It’s never too late to pur­sue a dream you have a pas­sion for.Af­ter ded­i­cat­ing a long ca­reer in mar­ket­ing and ad­ver­tis­ing, new restau­rant owner, Michel Mas­soud, fi­nally de­cided it was time to share his tal­ent and pas­sion for de­li­cious and healthy Mediter­ranean in­spired food and fair.

Pochiche Falafel and Sal­ads is the new all ve­gan restau­rant in the heart of Mon­treal West. The newly-re­designed space, for­mally an Av­enue Video for many years, has had a com­plete makeover and is now is a beau­ti­ful, bright, open space to en­joy a quick bite, take out, or lunch meet­ing.

A back­ground in ad­ver­tis­ing and mar­ket­ing goes a long way for owner Michel, be­gin­ning with the clever name he came up with one evening, Pochiche, which is a french play on words for “pois chiche" which means chick­pea in english. Keep­ing up with trends, Pochiche’s mar­ket­ing and ads, dis­played in the restau­rant and, on the web­site are in­spired by Games of Throne theme and char­ac­ters. Michel even cre­ated their own lingo with the catchy phrase “VASYVA” an­other french play on words mean­ing go there.

When we ar­rived, we were greeted right away by the owner’s son Gabriel , who also helps out at the restau­rant daily. Michel was also on hand pre­par­ing falafel in the Kitchen.

We sat down at one of the many com­fort­able booths as we wait­ing for our or­der, which was al­most just as quick as any take-out restau­rant, ex­cept here, ev­ery­thing is made to or­der. Our food was hot, fresh and made with at­ten­tion and care.

My guest and I de­cided to share a falafel salad and a falafel pita. In­stead of or­der­ing a side of fries, we were in­trigued to try the “Putty Butty”, which is a pita stuffed with french fries, coleslaw, and ve­gan may­on­naise.

The salad was a very gen­er­ous por­tion with 4 large falafel ball, mixed greens, toma­toes, cu­cum­bers and onions, driz­zled with a tahini dress­ing and gar­nished with fresh pars­ley. Full of fla­vor, the falafel was crispy on the out­side and melt-in-your-mouth soft with each bite.

It was hard to share half of that fully dressed falafel pita. Ev­ery bite more de­li­cious than the last, falafel cooked to per­fec­tion, and all the veg­etable in­side were fresh and crisp. The best part was that it didn’t feel heavy on the stom­ach, but rather light. A good part of this is due to Pochiche's reg­i­men to clean and fil­ter their cook­ing oil ev­ery­day.

The Putty Butty was an un­ex­pected de­light, as the fla­vors mixed very nicely to­gether with the warm fries, fresh coleslaw and ex­tremely tasty ve­gan may­on­naise, def­i­nitely worth or­der­ing if you have a big ap­petite.

Their menu is very rea­son­ably price and is in the midst of ex­pand­ing with new ex­cit­ing menu op­tions to come. Pochiche is a great choice, if you are crav­ing a hearty but healthy meal. You can en­joy their falafel and sal­ads, on the go, sit-in, or or­der in with delivery on the Just Eat app.

Pochiche is open Monday through Satur­day, 11am - 8pm. Lo­cated at 54 West­min­ster N Ave. Mon­treal-Ouest. You can visit the web­site at pochiche.ca or con­tact them at (514) 488-0004, info@pochiche.ca

Pochiche falafel salad

Pochiche putty butty

Pochiche falafel pita

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