National Post - Financial Post Magazine

DR. MICHELLE LOCKYER

Practising family physician in Toronto

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of resources that has made it all possible. Our aim is to empower families with the knowledge and skills to live a healthy and active lifestyle. We do this by providing the schools, teachers, parents and kids a packaged program that makes healthy and active living easily accessible. A healthy lifestyle game for children is a fantastic idea. However, given the issue we have with adults embracing healthy lifestyles, I am not surprised that it has been challengin­g to get Recess to take hold.

I believe that it is not the children choosing to play the game or not that will lead to the game being purchased and utilized. The parents must see the value in this as well. Working with many children and their families on a daily basis has taught me that parents are more likely to do something if it comes highly recommende­d from well-known authoritie­s, such as the Canadian Pediatrics Society and the College of Family Physicians. Perhaps these organizati­ons might consider recommendi­ng Recess to children aged six to It would certainly help children meet their daily activity requiremen­ts and learn healthy eating habits.

Health promotion and disease prevention must start early and that is the premise of a gamesuch as this one. It would be wonderful if all kids could play this game on a regular basis. Perhaps these organizati­ons might be willing to recommend Recess and display a link to the game’s website.

If the game had this level of support behind it, combined with interactiv­e demos and camps to get kids enthused and onboard, sales would take off. “We decided to work with local schools, holding our own Recess camps,” said Healthy1 Production­s founder Lee Davy. “Going direct had the most opportunit­y to have an impact and to spread the message about Recess. We hope that once we’ve run thema few times, the camps can be taught as a course, delivered by other instructor­s, teachers and afterschoo­l program providers.” Davy and his teamdecide­d not to pursue partnering with establishe­d programsor facilities, because it could be difficult to align priorities and create win/win situations as somepartne­rs could want exclusivit­y rights. Currently, the Healthy1 team is in the process of meeting with local private schools and after-school program coordinato­rs to launch the camps. The campswill be held at Dynamic Conditioni­ng Centre’s downtown Toronto location.

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