2. GET A HEAD START

The progress of equity crowdfunding campaigns are public and no entrepreneur wants to be staring at $0 on the tracker for an extended period of time, or any time really. Guusto got around that by lining up a few investors to get the campaign started right off the bat. “Before we launched the campaign, we had a number of small investors who we knew would be kind of keen to get things kicked off so we’re not sitting at zero dollars for the first month,” Facciolo says.