KAREN FLAVELLE

Owner & CEO PURDYS CHOCOLATIER

Natasha Koifman created NKPR in 2002, combining her two passions: shining a spotlight on stories of substance and supporting causes that make a difference. Today, NKPR is a highly-regarded fullservice public relations, artist management and digital agency. Koifman won the 2014 Notable Public Relations and Communications Award and was named one of North America’s most innovative people by BizBash.

“I started before social media was enough to make a huge impact. Now we need to develop 360-degree integrated strategies using tactics including media relations, strategic partnerships, influencer relations, social media and direct clienteling to move brands forward. We look at technological advancements, globalization and economic demands as opportunities rather than challenges. It ensures we are evolving and setting new goals.”

“Empire State of Mind” (Jay-Z featuring