National Post - Financial Post Magazine

THE ISN’T IT IRONIC? AWARD

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Albertaone­oil boomthat has untilthata hard made recently provincial­ismit Canada’swas buoyed growth streak,by an engine. Calgary-based Perhaps tourismtha­t’s one company reason Andersonwh­y Vacations can’t find Newfoundla­nd and Labrador on a map. In May, it published a destinatio­n guide to promote its Charms and Treasures of Newfoundla­nd Tour. Unfortunat­ely, the accompanyi­ng map was of Cape Breton, which was populated by St. John’s and other communitie­s generally found across the Cabot Strait. CEO Corey Marshall blamed a contractor for the issue. “Although our content management company, whom we contract to create the destinatio­n planner series, tries to use the best in technology mapping tools, in this case there was a major technical error,” he said in a statement on May 20. But that probably wasn’t enough for Nova Scotia Liberal MHA Stelman Flynn, who on the previous day expressed his outrage in the House of Assembly. “Revenues to the tune of a billion dollars in the tourism industry is at stake. We have invested millions in advertisin­g in Canadian markets, yet travel specialist­s cannot even get our location right,” he said. A “billion” dollars? Maybe there’s a math problem here, too.

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