FPWhy­did

National Post (Latest Edition) - Financial Post Magazine - - FP EXECUTIVE -

When­my­con­tractintheMid­dleEast wa­sup,Hyundaicon­tact­ed­me­andthey­had re­al­ly­one­goal­in­mind:they­want­ed­tore­vampthe­brand.They­hadrec­og­nizedthat small,in­ex­pen­sive­car­swere­our­brand,but with­thelevel­soft­ech­nol­o­gyand­so­phis­ti­ca­tion­going­in­toour­cars,we’reno­longerthe cheap­est­carinthe­mar­ket.We’re­good­value, but we’re pro­duc­ing bet­ter tech­nol­ogy than our com­peti­tors and not get­ting recog­ni­tion­forit.There’sad­if­fer­ence­be­tween ac­tu­alqual­ityand­per­ceivedqual­ity.Peo­ple don’tre­al­izethatwe’rerankeda­so­ne­ofthe top­man­u­fac­tur­ersinthe­world­forauto­mo­bile­qual­ity.

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