FPHowcanyou DR

The first thing you have to do is find wherethecommunicationgapsexist.When peoplebelieveonethingandyouknowthe reality is another, you have to understand why that gap exists and then how do you bridge that gap. When we looked at our communications,90%wereallaboutlongtermcheapfinancingandlowpayments.We hadverylittleaboutwhoweareandwhere we stand versus the competition. The first step was to create a new brand platform,