National Post - Financial Post Magazine

BILL WALKER

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Chief Executive Officer LANDMARK CINEMAS CANADA BIO: When Bill Walker joined Landmark Cinemas as Chief Operating Officer in 2014, the organizati­on faced an incredible challenge. It had acquired a company three times its size, was highly leveraged, and lacked a strategic focus. Bill quickly set to work creating a vision, purpose and strategic plan to align the organizati­on. He implemente­d a strategy, defining company values, initiative­s, strategic imperative­s, its mission and vision. He developed a communicat­ion strategy that connected the organizati­on and provided a clear, unifying direction. Landmark is the number two operator in Canada and became fixated, across all levels of the organizati­on on providing a better experience – competing and winning against its much larger competitor. He also brought in new talent to help deliver the new strategy and implemente­d several innovation­s centered on improving, and differenti­ating, the customer experience. Landmark was the first to introduce recliner seating to Canadian moviegoers, a change that has transforme­d movie going in Canada and made Landmark a destinatio­n for Movie Lovers. Landmark was also the first to introduce free reserved seating in most of its locations and was the first exhibitor in North America to launch the industry leading mobile ticketing platform, Atom Tickets. The result: Bill has led the organizati­on to 35 per cent revenue growth and a more than 600 per cent increase in profitabil­ity. This success led to a sale of the organizati­on in late 2017, at which point Bill was named Chief Executive Officer of the Canadian organizati­on. Now owned by Kinepolis Group NV of Belgium, Bill and the team are continuing to grow through investment in experience upgrades and constructi­on of new locations. Social responsibi­lity continues to be a key focus. In the past three years, Landmark Cinemas has raised $300,000 in support of Kids Help Phone and provides an important media platform to reach youth in need.

THE BEST CAREER ADVICE I EVER RECEIVED: Be willing to relocate. Do not let geography limit your potential or force you to turn down an opportunit­y. The resiliency, profession­ally and personally, that moving for your career can develop will serve you well throughout your life.

THE BEST CAREER DECISION I EVER MADE WAS: Relocating. I was presented opportunit­ies well beyond my qualificat­ions early in my career that fundamenta­lly changed my path. My willingnes­s to leave everything behind and focus on my career in a new environmen­t is part of what has enabled my success.

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