National Post - Financial Post Magazine

FLASH CADILLAC

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The federal, Alberta and British Columbia privacy commission­ers took Toronto-based Cadillac Fairview Corp. Ltd. to task for collecting images of five million shoppers without their consent. The real estate company used embedded cameras inside digital informatio­n kiosks at 12 of its malls to collect the images, then used facial recognitio­n software to convert the images into biometric numerical representa­tions of individual faces, which the commission­ers said could be used to identify individual­s. Cadillac Fairview said it posted stickers saying it was capturing the images, but the commission­ers said that wasn’t enough.

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