National Post - Financial Post Magazine

JASON MULLINS

President & CEO GOEASY LTD.

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BIO: Jason Mullins leads a team of over 2,000 employees at more than 400 locations across Canada. goeasy Ltd. (TSX: GSY-DB), is a leading provider of alternativ­e financial services to non-prime Canadians. Since joining the organizati­on in 2010, he has played a key role in the organizati­on’s pivot into consumer lending and has helped the Company surpass $1 billion in market capitaliza­tion with compound earnings growth of 28 per cent. In his role as CEO, Jason drives the organizati­on’s strategy and nurtures its culture. During his tenure, goeasy has received six awards in recognitio­n of performanc­e and culture. Prior to joining goeasy, Jason spent 15 years in the financial services sector on a career path that brought experience spanning large corporatio­ns, start-ups, and those in between. His passion and affinity for inspiring others came early in his career when he stepped into his first leadership position. Gaining a bank management position at age 22 helped affirm his skills and abilities. Leading goeasy’s transforma­tion was a defining career moment for Jason. In essence it was building a business from the ground up, which has been a great success. He attributes that success not only to the great deal of time and hard work invested, but to the dedication of the entire goeasy team. Jason is committed to enriching communitie­s at home and abroad. He is a team leader for Habitat for Humanity, trustee for the Boys and Girls Clubs of Canada Foundation, and vice-chair for the Canadian Lenders Associatio­n. For his personal achievemen­ts Jason thanks his wife, without whom he says he would not have had the capacity to invest in his career. During his downtime, he enjoys outdoor activities with his family including running, snowboardi­ng and boating, and looks forward to adding internatio­nal travel back into their lives. Jason also has an Executive MBA from the Ivey Business School.

BEST/MOST-VALUED CAREER LESSON IN THE PAST YEAR: The most valuable lesson I learned this year was how resilient and loyal people are when you help them feel safe. Early in the year, we were quick to assure people of their job. Removing this stress and uncertaint­y allowed our team members to focus on supporting each other and our customers. We were fortunate to be in that position and I am proud of the way our team responded.

BEST CAREER ADVICE: The best career advice I have ever received was simple; think longer term. Over the years I have worked on training myself to consider the long game, which has completely transforme­d my prioritiza­tion and decision-making. From focusing on my mental and physical well-being, to investing in key personal relationsh­ips, to making difficult or important business and leadership decisions; using a longer-term horizon has enhanced every aspect of my life.

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