THe Genesis of Luxury sedAns

With high-performance engines, rear-wheel-drive, and an incredibly long list of premium features, the Genesis is a performance luxury sedan unlike any other. And it’s a Hyundai.

Born from Hyundai’s relentless pursuit of quality, the Genesis, as its name would imply, represents a new beginning for the luxury segment. In its first year on the market, the Genesis won both North American and Canadian Car of the Year. It ushered in an era of smart luxury; one where customers increasingly value the experience of ownership over the image of prestige.

To that end, Hyundai infused the Genesis with features that deliver a premium experience. Think a 17-speaker Lexicon audio system, adaptive cruise control, heated steering wheel and, should the worst happen, no less than eight airbags.

For drivers, both the 333-horsepower V6 and the 429-V8 utilize cutting-edge gasoline direct injection and an eight-speed automatic transmission to simultaneously deliver the performance when you need it and the fuel efficiency when you don’t.

To take advantage of that flexible powertrain, Hyundai engineers focused on refining weight distribution, steering feel and braking performance to deliver an engaging drive. The result is a premium sedan with a composed, compliant ride for city streets and long stretches of highway that comes alive when the driver calls for a more spirited run on the curvy, back roads.

From a design perspective, the Genesis exudes a confident, up-scale road presence. Up front, large in- take openings and the chrome grille are flanked by LED accents and position lights to announce the car’s arrival. The rear of the car features asymmetrical exhaust tips integrated directly into the rear bumper for a clean, premium look.

Inside, the driver and passengers find luxurious leather-trimmed seats, panels and dashboards, meticulously refined buttons and switchgear, and a cabin that serenely isolates road noise while letting-in engine sounds when the car is driven more aggressively.

With cutting-edge engine technology, worldclass refinement, top-notch build quality and highvalue luxury features, the Genesis not only tops the Hyundai line-up, it also challenges the competition to raise their game.