PETA persuades singer to take name off Hermès bags

• British singer Jane Birkin has asked Hermès to take her name off the crocodile-skin versions of the iconic Birkin handbag, after being contacted by animal rights group PETA over “cruel” slaughtering practices.

A PETA video from June shows several reptiles at a Texas farm that supplies crocodile skins to Hermès left twitching in a bloody ice container to die after being shot with a captive bolt gun and cut with a knife.

Birkin said in a statement Wednesday she was “alerted to the cruel practices ... to make Hermès handbags carrying my name” and has “asked Hermès to de-baptize the Birkin Croco until better practices in line with international norms can be put in place.”

The Birkin bag was created in 1984 by Hermès in honour of the famed singer and ex-girlfriend of Serge Gainsbourg, and is, still today, one of the world’s most exclusive luxury items.

The bag is beloved by stars such as Victoria Beckham and comes in calf, ostrich, lizard as well as crocodile. It can cost between US$10,000 and more than US$100,000, with waiting lists to buy it famously stretching into the years.

PETA said it takes three crocodile belly skins to make one handbag. In their expose, at the Lone Star Alligator Farms, PETA shows abattoir employees referring to live crocodiles and alligators as “watch straps.”

Steve Lightfoot, a spokesman for the Texas Parks & Wildlife Department, which regulates the commercial production and harvesting of alligators in Texas, said that Lone Star Alligator Farms has a current permit and is operating legally.

PETA filed a complaint on Feb. 25 with the TPWD seeking revocation of Lone Star Alligator Farms’ permit, which the agency declined to do following an unannounced facility

Asked Hermès to de-baptize the Birkin Croco until better practices put in place

inspection March 2 by several state game wardens. “Our folks did indicate this site was fairly impeccable as far as the conditions, the record keeping,” Lightfoot said.

The game wardens found some minor code violations, related to height of a structure and one alligator with a mild bacterial infection, leading to misdemeanor citations, Lightfoot said. “We don’t have any issues with Lone Star Alligator Farms,” Lightfoot said Wednesday about the status of the company.

Contacted by The Associated Press, Hermes said it “respects and shares (Birkin’s) emotions” and was “shocked by the images recently broadcast.” An investigation, it says, is underway.

While the fashion powerhouse acknowledges that the Texas farm supplies it with crocodile skins, Hermes says they aren’t used specifically for the Birkin bag. Hermes also uses croc for watchstraps and other bags.