National Post

A holiday season for the ages

make an impression this christmas with timeless jewelry

- By Rachel Naud

Awedding ring to go with a holiday proposal, a b- racelet to mark a spe cial anniversar­y or a gem- studded necklace for special occasions.

Every one of these gifts is c- ertain a make great impres sion this season.

There’s something special a- bout giving the gift of jewel ry. It’s an intensely personal choice that shows someone how much you care. In fact, some of the most memorable gifts received over a lifetime involve jewelry of every kind and descriptio­n.

W- hether you’re search ing for jewelry that sparkles or glimmers for a loved one, a family member or a friend, Hudson’s Bay carries a wide range of items.

“Jewelry is beautiful and timeless,” says Mary Anne Morin, c-hief merchant at Hud son’s Ba-y. “It is the ultimate indulgence that we don’t often make for ourselves, which is why it makes the perfect gift. A-dditional meaning and brag ging rights come with jewelry when it is received as a gift.”

To ensure your gift has a personal touch, Morin says, c- hoosing pieces with the re cipient’s birthstone­s is one good option. However, if you r- eally want to make a state m-ent, “precious and semi-pre cious stones come in a wide array of colour and colour combinatio­ns that can be used t- o reflect an individual’s per sonal style.”

Hudson’s Bay jewelry department­s are stocked with some of the most coveted brands this holiday season.

“Effy is our most popular fine- jewelry brand,” says Morin. “It is an internatio­nal brand that is seen worn on the red carpet by countless celebr- ities and we have the exclu sive distributi­on in Canada.”

In addition to Ef- fy, Hud son’s Bay has expanded its stock to include such brands as LeVian in select stores, and introduced Marco Moore and GYinette N in its Queen Street l- ocation in Toronto and on line.

When you’re in doubt about the perfect gift, Morin says, y- ou can’t go wrong with dia monds.

“Di- amonds are our big gest trending category in fine jCewelry,” she says. “lassics like studs, hoops and tennis bracelets are always at the top of every woman’s wish list and never go out of style. In addition to the classics, we have i ntroduced some great contempora­ry styles. This season’s new trend is geometric shapes in earrings, pendants and rings.”

You can give jewelry — and be on trend — even on a b- udget. Worthy choices in clude gold necklaces, hoops and rings, or beautiful sterling silver pieces and pearls.

“For those looking for a great value, we also have a red- box program where we have hand- picked beautiful gift items and sell them at an everyday low retail,” says Morin. “They are exceptiona­l value and come already giftboxed and ready to impress.”

This season, whether you give that special person a diamond ring or a simple gold chain, you will be presenting them with something they’ll cherish forever.

“A quality piece of fine jewelry will last forever and can be passed on to family and friends,” says Morin. “While jewelry is a fashion piece, the beauty of diamonds, precious stones and gold appeal to all ages and generation­s.”

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