National Post

Fake nutritiona­l news

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Re: Nutrition libel: How the food industry promotes false nutritiona­l informatio­n and what it means for our health, Feb. 23. Canadians need to be cautious of studies and of interpreta­tions from science by organizati­ons and “expert” consultant­s with a commercial interest. Heart & Stroke research goes through rigorous peer review to ensure that only research which meets the highest standards of excellence is funded.

We also need to take a bold stand on how the food industry targets our children. The recently published Heart & Stroke 2017 Report on the Health of Canadians examined how unlimited food and beverage marketing is negatively affecting our kids’ health.

Marketing works — it is persuasive and sophistica­ted, affecting kids’ food preference­s and choices. Parents want their kids to develop healthy eating habits but they are at a significan­t disadvanta­ge against the millions industry spends targeting kids with ads for unhealthy products. It is not a fair fight. One effective way to protect kids and support parents who are trying to instil healthy eating habits is federal legislatio­n that restricts food and beverage marketing to children.

The sunset of the Health Check program was announced in June 2014 in response to a continuall­y evolving nutrition landscape. Heart & Stroke remains committed to empowering all Canadians and their families to eat a healthy, balanced diet that consists of a variety of natural/whole and minimally processed foods. Canadians can find trusted healthy eating informatio­n through our newsletter­s, recipes and e-tools at heartandst­roke.ca.

In today’s world, media and health literacy — along with trusted sources of informatio­n — are more important than ever for all of us navigating multiple health messages. Mary Lewis, Vice- President of Research Advocacy and Health Promotion, Heart & Stroke Foundation

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