National Post



Pinterest Inc. is pursuing small and medium-size businesses for ad revenue. With a $ 100/day ad commitment, Pinterest Propel offers extra support, education and ad design. Marketing agencies can get customized tips from Pinterest ad specialist­s for three clients. Pinterest is recruiting smaller advertiser­s in part because people go to to the site for inspiratio­n, posting and searching for pictures to plan vacations, weddings and cooking, for example — and the ads look similar to posts from any other user. Pinterest president Tim Kendall says that while SMEs aren’t big marketing spenders, in aggregate small firms are a huge source of ad revenue for Google and Facebook. Pinterest is an emerging rival to Google’s search business, as the startup knows a lot about what people want to buy. The company is diversifyi­ng its ad business ahead of a potential IPO; it’s targeting more than US$500 million in revenue this year. Kendall expects Propel to contribute up to 25 per cent of sales in the next few years.

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