National Post

How Alberta Organizati­ons are Unlocking the Power of Location

- Jonathan Neufeld CEO, TECTERRA Inc.

Whether we’re aware of it or not, geospatial technology plays an important role in our day- to- day lives. From GPS to remote sensing and surveying, knowing where things are is a vital part of many companies’ business model. TECTERRA offers guidance, support, and financial aid to small- and medium- sized organizati­ons in Alberta — helping them unlock the potential of geospatial technology to aid in business developmen­t.

1What is geospatial technology?

It is knowing where things are and using that to solve complex problems. Geospatial technology includes geographic informatio­n systems (GIS), positionin­g, navigation, remote sensing, mapping, surveying, and other techniques and strategies.

2What makes geospatial technology and TECTERRA so innovative?

Geospatial technology and informatio­n are useful to a wide variety of industries. As the landscape of these industries rapidly change through technologi­cal developmen­ts, there are opportunit­ies to provide more robust geospatial informatio­n to solve problems. To add, knowing where things are adds context and value to solving a problem. For example, you can’t optimize a route if you don’t knowyour destinatio­n.

TECTERRA is the only support centre that provides assistance without taking equity, or IP, or on a fee-for-service basis. Our mission is to support the developmen­t and com- mercializa­tion of innovative technologi­es in Alberta, create jobs, and help grow companies. Everything we do is based on these goals.

3 What are some of the ways you help geospatial companies commercial­ize?

We support our entreprene­urs financiall­y through programs such as our Industry Investment Program, where we take no equity and provide zero percent interest loans up to $500,000. We also offer non-repayable grants that entreprene­urs can use to hire additional support. Lastly, we provide expert advice that can assist companies in clarifying their value propositio­n and project outcomes, with a focus on commercial outcomes like sales revenue.

4Who can use your services?

Any small- or medium- sized startup business in Alberta. Geospatial informatio­n must be part of the product’s value chain. We are always looking to support businesses that may not identify as a geospatial company, but are adding value to their product or solution using location informatio­n.

5How are you able to support the economy in Alberta?

Since its inception in 2010, TECTERRA has supported 225 companies — including 91 startups — and has created or supported over 350 highly qualified profession­al jobs across Canada. Overall, the organizati­on has generated $ 207 million in actual economic impact to date, with over $ 330 million expected from those same investment­s by 2020.

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