DOVE APOLOGIZES FOR FACEBOOK SOAP AD MANY CALL RACIST

Dove is being criticized for a body wash ad showing a black woman taking off her shirt to reveal a white woman, with many social media users calling it racist. Dove has removed the post from its Facebook page, saying it “missed the mark in representing women of colour thoughtfully.” In a statement, Dove said the ad, a three-second video clip, “did not represent the diversity of real beauty which is something Dove is passionate about and is core to our beliefs, and it should not have happened ... we apologize deeply and sincerely for the offence that it has caused.” The ad was a gif showing a black woman taking off her brown shirt to reveal a white woman, who then took off her lighter-coloured shirt, revealing a woman of colour in a slightly darker shirt.