National Post (Latest Edition) - - FINANCIAL POST -

Post­media Net­work Inc. has struck a deal with Indochino to pro­vide $40 mil­lion of ad­ver­tis­ing to the cus­tom cloth­ier in ex­change for an undis­closed por­tion of its rev­enue in the Cana­dian mar­ket. Post­media’s print and dig­i­tal brands in­clude na­tional and re­gional news­pa­pers such as the Na­tional Post, the Van­cou­ver Sun, the Ot­tawa Cit­i­zen and the Cal­gary Her­ald. As part of its agree­ment with Van­cou­ver-based Indochino, Post­media will also have the op­por­tu­nity to buy dis­counted shares of Indochino if the com­pany goes pub­lic. “This is a great op­por­tu­nity for two com­pa­nies to lever­age each other’s strengths in or­der to grow their busi­nesses,” said An­drew MacLeod, Post­media’s pres­i­dent and chief op­er­at­ing of­fi­cer. It isn’t the first time Post­media has ex­changed ad­ver­tis­ing with a com­pany for a cut of its fu­ture rev­enue. In 2016, Mogo Fi­nance Tech­nol­ogy Inc. signed a three-year deal for at least $50 mil­lion of pro­mo­tional com­mit­ments from Post­media in ex­change for a per­cent­age of rev­enue and rights to buy stock in the dig­i­tal fi­nan­cial com­pany.

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