National Post (Latest Edition)
LULULEMON SHARES JUMP AS IT ADDS MARKET SHARE, BEATS Q1 PROFIT EXPECTATIONS.
Market-share gains in stores, e-commerce
Sales and earnings soared in the first quarter at Lululemon Athletica Inc., the retailer seeming to bear no scars from the hasty exit of former chief executive Laurent Potdevin in February.
“The last three quarters have been a stepped-up performance when it comes to market-share gains,” said executive chairman Glenn Murphy, who has been overseeing the management team since Potdevin resigned after four years.
“That is market-share gains in our stores and in e-commerce.”
The Vancouver retailer, which has 411 stores in North America, Europe, Australia and Asia, saw its shares hit a record high in after-hours New York trading, jumping six per cent to US$111.51.
At the start of the quarter, the company announced Potdevin’s departure and confirmed that the thenchief executive had breached the retailer’s code of conduct.
Reports later said that he had engaged in a relationship with a former employee.
Regardless, improved sales and traffic in North America and robust growth in Asia helped push a 25-percent boost in Lululemon’s revenue in the period ended April 29, to US$649.7 million. Earnings were $US75 million, or US55 cents per share, compared with US$31 million (US23 cents) in the same period of 2017. Analysts were expecting average earnings per share of US46 cents.
Same-store sales, a critical industry bellwether that tallies volume at stores open for more than a year, rose six per cent on a constant dollar basis as customer traffic increased, while online revenue soared 60 per cent.
“The athletic sector continues to benefit from really strong macro-trends,” Murphy told analysts on a conference call Thursday. While the more casual “athleisure” apparel trend is a contributing factor in the sector, the broader thrust in athletic apparel and accessories comes through its ties to the growing health and wellness trend, he said.
As mass-market brands moved into the niche of yoga leggings, Lululemon has diversified its assortment over the years and now carries a wide assortment of sportspecific technical apparel, a growing mens’ business and casualwear. The company expects its menswear line will account for 25 per cent of its business by the time it hits an estimated US$4 billion in sales by 2020.
The quarterly results are particularly impressive, said Neil Saunders, managing director of GlobalData Retail, “against a more competitive backdrop with specialist players like Gap’s Athleta and sports players like Adidas all crowding into the yoga and mindful clothing market. A raft of smaller niche players has also been vying for growth.”
Lululemon will open 15 to 20 stores this year in Asia, where comparable sales surged 50 per cent and growth was particularly strong in China. The company noted its third and fourth stores opened in South Korea in the quarter, and new stores opened Germany and the U.K. Samestore sales in Europe rose in the double digits, the retailer said, exceeding internal targets.
The CEO search is progressing well and the board will meet next week to discuss the search, said Murphy, the former CEO of Gap Inc. and Shoppers Drug Mart.
The company also raised its outlook for fiscal 2018 on Thursday, forecasting net revenue of US$3.04 billion to US$3.075 billion and earnings per share of US$3.10 to US$3.18.