National Post

THE CANADIAN DREAM: UNDERSTAND­ING THE IMPORTANCE OF ECONOMIC DEVELOPMEN­T WITH RICHARD FLORIDA

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Richard Florida is one of the world’s leading urbanists. A 2013 MIT study named himthe world’s most influentia­l thought leader, and TIME magazine recognized his Twitter feed as one of the 140 most influentia­l in the world.

He’s a writer and journalist, having penned several global best sellers, including the award-winning The Rise of the Creative Class and his most recent book, The Newurban Crisis, published in April 2017. He’s the Senior Editor of The Atlantic, where he co-founded and serves as Editor-at-large for Citylab.

As an entreprene­ur and as founder of the Creative Class Group, which works closely with companies and government­s worldwide, Florida has an interestin­g perspectiv­e on economic developmen­t in Canada.

Mediaplane­t Where do themain opportunit­ies for growth and progress lie within economic developmen­t?

Richard Florida A series of recent studies have demonstrat­ed what should be intuitivel­y obvious: the strongest kind of urban economic growth is inclusive growth that benefits all residents of the city. One way to measure this kind of growth is economic mobility the likelihood of someone fromthe lowend of the earnings spectrum moving up. Creating inclusive growth requires high- quality transporta­tion infrastruc­ture, a strong education system, and concerted efforts on the part of local companies and anchor institutio­ns to provide good jobs and pathways for advancemen­t for service workers. Not only do these efforts grow the economy, they vastly improve the quality of life for the most vulnerable residents.

MP Howcan Canada continue to develop the economic landscape while being mindful of environmen­tal impact?

RF Historical­ly, cities haven’t been viewed as particular­ly environmen­tally-friendly, since they tend to have fewer trees and more localized pollution than far-flung suburbs and rural areas. In fact, cities are the greenest places for human beings to live, since they can meet their needs in a highly- efficient way without expending much energy. The more people can live in dense, walkable, transit-accessible cities, the greener the society. Of course, to make cities as green as possible, there needs to be some major planning changes. Cars will need to take a back seat to transit, walking, and micro mobility, including bikes and scooters. Buildings need to be designed with the highest efficiency standards. And, even as they fight climate, cities will also need to prepare for its effects.

MP What is being done in Canada to be a global leader in innovation and developmen­t?

RF Canada has an incredibly exciting innovation ecosystem, especially for its relatively small population size. It makes the 5th most VC deals in the world, behind only the U. S., the U.K., India and China. And Canada ranks 6th for total VC funding, raking in $2.8 billion annually, trailing only the U. S., U.K., India, China, and Germany. That said, much can be done to bolster Canada’s startup ecosystem even further. Investing in universiti­es and research institutio­ns, ensuring that talented people are encouraged to move here and start business, and creating vibrant urban spaces where people from different fields have chance encounters and exchange ideas are all essential for the continued growth of Canada’s innovation economy.

MP What are some of the priorities and objectives that Canadian decisionma­kers should address to give Canada a competitiv­e edge, improve productivi­ty and grow the economy?

RF Policymake­rs, important stakeholde­rs, and voters need to be shown the close interconne­ction between infrastruc­ture and prosperity. Indeed, infrastruc­ture and economic developmen­t can’t be seen as separate issues. This is clear in the case of major transit hubs and airports. But more messaging and outreach should also make the case that people- centric infrastruc­ture like bike lanes and high- quality pedestrian environmen­ts also promote economic growth.

MP What is the role that innovation and long-term planning play in developing Canada’s infrastruc­ture and thus its economic competitiv­eness?

RF Infrastruc­ture investment is a gift that keeps on giving. Infrastruc­ture stimulates developmen­t, creating new pathways and nodes of growth, like the high density housing that rises around new subway lines. As infrastruc­ture grows older, it ceases to be thought of as infrastruc­ture and simply becomes part of the landscape, and people’s everyday experience of the city. Yet, it is so important, and constantly needs to be renewed. Long term infrastruc­ture planning is essential in identifyin­g future needs, and creating the environmen­ts and mobility solutions for future generation­s.

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Professor & Director of Cities, Martin Prosperity Institute at the University of Toronto’s Rotman School of Management, Co- Founder & Editor-at- Large,
The Atlantic’s Citylab.
Richard Florida Professor & Director of Cities, Martin Prosperity Institute at the University of Toronto’s Rotman School of Management, Co- Founder & Editor-at- Large, The Atlantic’s Citylab.

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